You've already made the sale from that 15-second non-spoiler demo clip. All the fans of the old film need to know is that the new film is in-fact called Point Break. So what exactly does the studio gain from releasing a spoiler-filled "plot synopsis" trailer that isn't already obtained from the earlier sizzle reel? All younger audiences need to know about Point Break is that it involves a young cop tracking a group of adrenaline-junkie thieves and that various and varied action sequences occur accordingly. The only "This is new!" card that is offered is the stunt work, and that's mostly revealed in that initial fifteen-second teaser. We already know that Johnny Utah is going to somewhat act like 1991-era Keanu Reeves and that Édgar Ramírez will be doing a somewhat more malevolent variation on Patrick Swayze's ringleader baddie. We already know the plot of Point Break because it's Point Break. I write a lot about studios revealing too much in marketing campaigns for films that are already somewhat pre-sold.
POINT BREAK 2015 PREVIEW FULL
The only "added" material in the full trailer were a few more stunt/action beats and a blow-by-blow laying out of the plot that seemed to basically show off the entire narrative arc right down to the climax. More importantly, there was nothing in the full trailer that made the film look appealing beyond the stunt sizzle reel that was released earlier in the day. The reaction to the full trailer was overwhelmingly negative.
Yes, this was a relatively faithful adaptation of the 1991 Kathryn Bigelow action adventure film, yes Luke Bracey was indeed answering the question "Can you Keanu?," and yes we have in fact already seen this film before. And just like that, the spell was broken. But then Warner went and dropped the full trailer at 4:00pm that afternoon. For a few brief hours, I was almost on board with the notion of a new Point Break movie merely under the notion that it would be two-hours of eye-popping action sequences along the lines of the recent Fast/Furious movies. The fifteen-second teaser was basically a quick montage of extreme sports sequences and rather impressive action stunts. But here's the kicker: The 15-second teaser was a vastly superior piece of marketing compared to the full 2.5-minute trailer.
POINT BREAK 2015 PREVIEW MOVIE
The same fans who are going to watch a trailer are going to watch the teaser, so why bother with the "preview preview" in the first place? The answer is obviously publicity, as the same movie news sites who wrote about the full trailer also wrote earlier in the morning about the tease as well, which meant Warner got two blog posts from the various movie news sites instead of one on Tuesday. It's a strategy going back at least five years, and it has often been subject to ridicule in terms of what it represents.
The Point Break remake, due in theaters on Christmas day, was just the latest big film to get the "trailer teaser" route, whereby the film's actual trailer was preceded by a sneak peak. What was something of a surprise was the debut on Tuesday morning of a fifteen-second preview of the 155-second trailer. would be dropping a first trailer for their Point Break remake the following day. It was announced on Monday that Warner Bros./Time Warner Inc.
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